Wednesday, 4 January 2012

Target Audience Research

Queistionnaire...
1)      Are you male or female?
         Male    Female

2)      How old are you?
               Under 16?    16 – 20      20-26     26+
3)      Do you like documentaries?
   Yes      No

4)      What is your preferred genre of documentaries?
          Crime?    Nature?   Supernatural?  History?                    Religious? Scientific?

5)      Do you believe in the super natural?
               Yes   no
6)      If so what type are you most interested in?
               Ghosts / Spirits / Haunting / Psychic readings / Fortune Tellings
7)      On a scale of 0 -5 how much do you believe in Psychic readings?
                0  (Not at all)    1          2         3 (Sceptical)      4       5  (A lot)
8)      Have you ever had a supernatural experience?  Or do you know anybody who has?
   Yes   No?
9)      Would you ever go/pay for a fortune telling?
                Yes     No

     11a) Do you know anybody who has been for a fortune telling?
             Yes   No

     11b) If so what was there experience like?

     12) Do you believe fortune tellings are true or made up?
           True?   Made up?

     13) Do you read your horoscope?
           Yes   No

     14) If yes do you believe they’re truthful?
           Yes    No

     15) Have you ever done a Ouija board?
            Yes    No

     16) If yes, did you make any contact with the dead?

     17)  Do you believe in extra terrestrial’s?
            Yes    No

     18) Do you think houses can be haunted?
            Yes      No

     19) Do you believe the theory of Children and animals being able to spot the dead?
            Yes   No
     20) Do you believe in life after death?

            Yes   No


Graphs and results...

The graphs below are showing the results from our target auidience research questionnaire.
Concluding our answers in a bar graph is the easiest way to understand and see the results from our questionnaire as its easy lay out. Firstly we gathered our answers in a tally chart which then we changed it into a bar graph to make our results more easy to read and understand.



Within this question we made sure within our questionnaire that we had asked 15 women and 15 men so our end results of our questionnaire would not be bias and it would be fair.








Because most of questionnaires were given out in college it ended in a result of being mostly 16-20 year olds who had done our questionnaire. However as our target audience was from the age of 16+ it gave us a better view on how to do our documentary as we had all the answers from people of the age 16+.






From this graph you can see that 20 out of the 30 people who did the questionnaire believed in the supernatural. This therefore shows us that most of the target audience would be interested in our documentary and would watch it as it's all to with the supernatural.







This question then gathered the information in which type of supernatural they are most interested in, we chose to do this question as it would help us choose what to put in our documentary. Howvever it also shows from this question that a lot of people we asked did not believe in the different types of supernatural.







We got a different variety of answers from this question in order to see if people believe in psychic readings or if they believe there just a scam and are fake. Very little people who did our questionnaire said '0' which was not believing in psychic  readings at all whilst most of the people we gave our questionnaire to were unsure and went with the asnwer '3'.






We chose to do this question as it's an interesting subject to know about and would be good to do about within our documentary, it shows the close link to the target audience with the supernatural and the experiences they may have had. From this question it shows that just over half of the peole who did our questionnaire hadn't had a supernatural experience whereas just under a half had.






Horoscopes get read a lot as they are put in the back of magazines, on the internet and so on, this question was to show us wether people actually took interest in them and read their own horoscopes even if they don't believe, from this it shows that the majority of the target audience we asked do read their horoscopes.










This question is linked into the question before to see wether people just read their horoscopes for the sake of it or actually believe in what they are reading. 19 out of 30 people do not believe in horoscopes, this shows us that people may only read them through boredom or other things.









From this question you can see half the people say they would pay for a fortune telling and half said they would'nt, some peolple may believe in things such as horoscopes and fortune telling but would'nt waste their money in actually paying for it.











We included this question as we wanted to know wether the target audience know anyone who has been to a fortune teller or if they have been for a fortune telling, this shows us that over half the people who did our questionnaire had payed or knew someone who had payed to have their fortune read.










This was so we could find out what the differnt types of experiences the target audiences may of had.












This was to get different answers on wether the target audience actually believe if fortune tellings are made up or true, as you can see the answers were half and half, as we have a balanced result we can use both sides of an argument of this within our documentary.


We asked this question as we believed ouija boards are an interesting thing to show in a documentary and would be a good idea to include it, as only a few of the people we had asked had done a ouiji board it will make it more interesting within our documentary as not many of the people have done a ouiji board.


We wanted to know from this wether or not ouiji boards are real and not just someone pushing the glass around the table making it look as if their is somthing spirtual that they are contacting,we will never be certain with this as you don't know the truth so this could be slightly bias.



This question helped us with our content and would help us choose what different types of area's to include in our documentary, as it shows not a lot of people believed in extra terrestrails therfore wouldn't be that good of an idea to include within our documentary.








There are always a lot of stories about houses being haunted and it's always interesting to know about, we asked this question as we believe it would be good to include within our documentary to link into the supernatural so we have different things to talk about.









This is a werid question to ask as some people may not of heard about the theory of children and animals spotting the dead. More of the people we had asked believe in this theory so we need to consider in including this within our documentary, this couls also help with the content of the documentary.







We used this question as our finalquestion an it's a yes or no answer and it could be hard for people to answer as they are unsure.














Supernatural interviews...

Here are the interviews we did within college for our target audience research to find out different views and opinions on the supernatural and different kinds of experiences.





Initial Plans

After we decided what topic we were doing our documentary on we needed to write down our initial plans. The topic we decided to do it on was the supernatural which would include things such as physcic readings and fortune tellings including things such as reading palms, tee leaf reading, ouigi boards, horoscopes, supernatural experiences and so on. Within this we will include up to five interviews so we can find out different views and opinions on the supernatural and see if anyone has encountered supernatural experiences and their opinions on physicic readings and fortune tellings. We want to find out wether physcic readings and fortune tellings are accurate or just fake and made up.
As a group we decided that the target audience for our documentary would be 16+ but would also suit the age range 20+, this would give us a wide target audience which would enjoy our documentary. We also decided to show our documentary at 9:00pm every thursday night, we chose this time and day as 9:00pm is an appropriate time to show as children under the age of 16 may already be in bed or have no interest in watching this documentary as it is'nt suited for them, we chose a thursday night as it is through the week and not the weekend, if we were to do it on a friday or saturday then our target audience (16+) will most probably be out doing somthing else therefore would miss the showing of our documentary. For this reason we decided to have it showing on a thursday night at 9:00pm.
The channel we decided to show our documentary on was channel 4, however at first we did think of using sky living as that usually shows supernatural programmes such as 'Most Haunted.' But in the end we decided to go with channel 4 as it it is common for showing different types of documentaries and to watch channel 4 you don't have to have sky or freeview you can simple watch it as its one of the main channels. Also with channel 4 if you miss it or forget to watch it when it's showing then you can also go onnline and watch it on 4od which is a website that shows all the programme's on channel 4, it will stay on the website for a certain amount of days therfore someone would be able to cath up and watch this documentary when ever they like onnline.

Brainstorming our idea's



This is one of our brainstorming ideas we did through lesson. We brainstormed idea's which we were interesred in and what would make a good and interesting documentary. Most of our idea's fitted into the target audience age range of 16-20, therefore we decided to aim our documetnary at people over the age of 16.

BBC: Osama Bin Laden; dead or alive? documentary

Narrative Structure
Women Voiceover


Archive Material
-Footage of army men
-Footage of the Afghan army
-Blurred footage of Bin Laden
-Video messages from Bin Laden
-Footage of president Bush
-Explosions

Themes
-Terrorism

Sound
-Explosions
-Narrator
-Intense upbeat music playing in the background of the documentary
-Qoutes from different people over images of Bin Laden.
-Music in some backgroiunds of the interviews.
-Helicopters
-Army men running
-Bin Laden talking in the background
-Planes
-Cars
-Computers
-Person who last seen Osam Bin Laden walking. (Goes by the name Dolton Furray.)


Camerawork
-Close up on interviews , on faces.
-Interview with Asif Ali the president of Pakistan, zooms into his face slowly.
-Establishing shot of a room where one person is being interviewd (the person who last saw Bin Laden.)
-Nightvison of army men.
-Close up of the Afghan army.
-Establishing shot of Washington - President Bush's house.
-Extreme close up of Ambassader Hank Cromptons eyes, then goes into just a close up whilst talking in the interview.
-Establishing shots of mountains.


Graphics
-White bold wrighting with a black background at the start of the documentary saying what the documentary is.
-Light green floresent sharp wrighting of 'Osama Bin Laden: Dead or alive?' with a navy blue background. Shown as if it was being typed on a computer.
-White bold wrighting of names of people who are being interviewed.


Editing
-At the start after saying what the documentary is about it cuts into loads of images of Bin Laden on t.v.s.
-Images of Bin Laden disolve into images of 9/11.
-Blurred footage of Bin Laden.
-Computerized wrighting typed like how you would type on a computer showing what the documentary is called.
-Blacks out a persons face who's being interiewd who can't be shown.
-An image blurs and fades out at the same time.
-Animated map with a voiceover - zooms into where Bin Laden was last seen.

'The Day the wave came' Tsunami Documentary

Narrative Structure
The narrorator was a male voiceover.


Archive Material
-Footage of the tsunami.
-Footage of the tide going out.
-Earthquake , hand held camera.
-houses being taken down by the rushing water.




Editing
- Cut aways from a persons interview to the archive material.
- Real foortage to a fade in image of an animated image.
- People in the interviews either positioned to the left or right.
-Logo - Journeyman.tv
-Fading, an image of an amintated earth is on the screen when a picture of how they believe the tsunami started fades over the top of it.


Sound
- Birds.
- Wind.
- The sea.
- Screaming.
- People talking in the background.
- Music in the background of some interviews, music which sounded like a heartbeat.



Camerawork
- Close up of people's faces who were being interviewed about the tsunami, with a high key lighting on the people being interviews faces and all the rest of the shot in a low key lighting.
- Establishing shot of the place.
- Birds eye view of the place and the damage caused by the tsunami.


Graphics
- Black backgroud whilst people being interview'd.
- Subtitles at the bottom of the screen for when the foreign people are being interviewd.
- Animated images of how the tsunami happened.

The Meth Epedmic

Themes
Drugs - discusses how it was being made, how many people was doing it and how it became out of control.
Society.
Narrative Structure
Peer Preussure - Many people were infuenced by it and a lot of people who knew people who had took it could of been peer pressured into doing it.
Addiction - Once doing the drug it became an addiction.
Crime - It was illegal to sell or buy the drug.

Narrative Structure
The narratice structure for the meth epedemic documentary was linear. This means it was done from the start and did it in the order of what happened.

Camera Work
-Zoom in of man talking.
-Shot of badge that the police was wearing.
-Birds eye view shot of where the crystal meth was being used and sold.
-Close up of drugs
-Nightvision camerawork on the army.
-Worms eye view of the sky.
-Close up/extreme close up of the pills being put in bags.
-Pan shot inside a house where crystal meth had been taken, house was a mess, rubbish everywhere.
-Shots of planes.
-A pan up and down was used in one of the interviews to show a full shot of the people who were taking meth. This was showing what the drug had done to the person who had took it and how they had been affected.

Sound
-Documentary intoduced by narrartor reading out the title of the documentary, this gives the audience an idea of what the documentary is going to be about.
-Narrator - the voiceover helps the audience understand what is going on and make it for the audience easier to understand. The narrarotor helps with explaining things such as statistics and where the drug was being taken and sold and so on.
-Police sirens, this is when the people who have been doing or selling meth are being arrested.
-Explosions
-Interviews
-Upbeat music
-Quiet music in background when the images of people who have taken the drug come on.

Editing
Cut aways of people who have the drug
Blurred out peoples faces
Disolves from a picture of a person before taking the drug to a picture of them after taking the drug.
Fast motion of pills - close up/extreme close up of them putting them in the bags.
Laptop shot blurred in the background.
On some cut aways they were cut aways from statatistics on crystal meth to pie charts and graphs on the increase in meth use, this was explained by the narrartor so the audience knew what was going on and so it was easily understood.

Archive Material
-Shows real footage of the peoples houses who have consumed the drug or sold the drug. The houses were messy with rubbish everywhere.
-Footage from a helicopter.
-Footage of a real hosue raid by the police.

Graphics
Red background titles
In the corner of the screen it says 'frontline,' this is the logo for who produced the documentary.
Bar charts and graphs showing the rise of people taking meth.

The music biz - Meatloaf

Themes
Propaganda
Music
Fame
It showed meatloafs fame and success within the music industury and told the audience how meatloaf became famous from the start.

Narrative Structure
Linea.
Open ended (no complete answer at the end of the documentary)
It showed how meatloafs career started from the beginning to now.

Camera Work
Establishing shot of meatloaf in concert.
Close up of meatloafs long detailed finger nails.
Extreme close up of meatloafs make up.
Establishing shot of HMV to show where the albums were sold.
Cutaways.
Framing to left or right.
Medium close up/ close up during interviews.
Pan shot of press conference.
Within this documentary a handheld camera is used.
Handheld camera footage.

Mise-en-scene
Blue screen.
Woods.
Concert.
Office.
Within most of the interviews in the documentary the background of the interview is mostly in the recording studio.

Sound
Talking
Meatloafs songs playing in the background.
Dialogue- Music and buisness.
Narrator is a male voice.

Editing
Cutaways are used throughout.
Slow motion shots of band.
Slow motion of fans reactions.

Archive Material
Footage of previous concerts.
Footage of filming the music video.
Footage of oress conferences.
Newspaper articles.
Footage of Brit awards.

Graphics
Red and white colouring is used throughout the documentary.
Titles at the bottom of the screen to show who the person being interviewed is.
Still imagery when there is an interview.